I agree on the articulation argument you guys are making... Wihle I don't think 90 POA are necessary, especially on the kid-targeted lines/figs, I do think it's comical to suggest articulation is frustrating for kids...
A totally good point that it's frustrating for younger kids, who should probably be playing with the line that is catered to them.
When I was little, Star Wars went by the wayside for GI Joe... Why? Because GI Joe was cooler to me. Had better poseability, which looked cooler and was more fun to play with. If they could've mastered not having thumbs break off at the time, GI Joe would've been nearly perfect.
It's like Hasbro's ignoring its own production in the 80's... Hell, they even upped the arm articulation on GI Joes because they knew they could do so easily and improve the figure greatly... Now suddenly kids are not capable of enjoying that, nor are they capable of playing with a toy like that without frustration?
Was I a prodigy and just so advanced at 5 that GI Joes appealed to me while my ape-like peers were still clubbing a femer bone off the ground?
5 POA is pretty rough... Kid targeted or not. They really should keep knees and elbows at least. Maybe try moving wrist joints to the forearm instead of down load? It works better and is a stronger point of articulation that way... Or just admit it's because it's too costly and you think you can still sell to kids with lowered articulation counts and save a buck.