Am I missing where there's definitely going to be a price hike?
So maybe we'll see the battle packs stay at the current price point...?
There will be no "price hike" per se, that's the whole point of dropping a figure - to avoid a price hike. They want to keep the $20 price point, so rather than raising the price to $25 for 5 figures, they are moving to a $20 for 4 figures plan for the BPs
In some ways, it is a "price hike" because you're getting less for your money, but I guess that's just arguing semantics...
CHEW, here was my original post with the linky...
From the Hasbro Q&A at SSG:
"Hasbro: People should get used to 4 figures in Battle Packs"
Yep - it was either $20 4-figure BPs or $25 5-figure BPs and they indeed chose the $20 price over the 5-figure format.
Not a big surprise with all the price hikes lately...
Here is the full text for the context of the quote in my post...SSG:
With the recently shown "Assault on the Shield Generator", why are there only 4 figures with this set instead of the slideshow image's 5? Will this be the first of many battle packs with less than 5 figures and no vehicle or large accessory to make up for less? If so, why is that? Do you think the line can handle the change?Hasbro:
People should get used to 4 figures in Battle Packs, and that's not the case of us gouging, it's the case of... because we could have put the price up on Battle Packs, but $20 is an important strategic pricepoint. And because a lot of our Battle Packs aren't collector-targeted, they're generally kid-targeted, so doing neat things like the Shield Generator [Battle Pack] is kind of a new approach, and that's because we want to get some collector-focused ones in there, but the focus will still be on the kids' stuff. So, our choice was either put them up to $25 still with "5 figures worth", or start to take it out, and we made a decision that "keep it at $20", and that meant that we started to have to compromise. Even with what we showed you, that was a recent decision, the only way to afford that set. SSG:
That's across the board, right, not just this wave?Hasbro:
That's going to be the direction we're going across the board. SSG:
Are you going to work a little harder for new figures in these packs then?Hasbro:
In Battle Packs? In Battle Packs we're going to have the same kind of approach we've had, so you'll see, you know, the Arrest of Palpatine, you know, that may come down to a 4-figure set, but ideas like that are still critical, which is it has a high hero content, we'll still all those kid-targeted sets where nothing changes, they're all existing figures mixed in with, you know, new figures or new sets that meet the collectors' mentality. It's still gonna be a kid-first focus, but we want to get some cool collectors focus in there too. Do we think the line can handle the change? Obviously, you know what, unfortunately, that's kinda what we're faced with... SSG:
So it's a reality either way.Hasbro:
Yeah, it's a reality either way, and we chose this decision to keep it at $20 rather than [go to] $25.