Mark your calendars if you already haven't for midnight July 26 (Friday going into Saturday) for this!
Okay first before everyone gets too excited, this will NOT be at every location. Check your local stores for details.
As some know, I've been pursuing my local store's participation in this. I finally got confirmation last night that they indeed plan on doing this and that other stores around the country will as well.
I've volunteered to be in Jedi costume and will be asking for local members of the 501st for their help as well. We are not getting anything for this mind you. In fact doing this does NOT guarantee that we will be ale to secure our toy wants early. However I will have my fiancee with me, who will be armed with a list and shopping cart that night to scarf up as much as she can that pertains to my list.
Anyway, no further details were given to me regarding anything special for that night, however the store manager DID elude to something special for that first night. Now this could just mean the "First Day of Issue" stickers on the cards. I did ask him about that and he said he couldn't say anything about that...yet. So, I'm inclined to believe this IS that special something, but perhaps there will be more. Since we know that TRU Germany has bigger plans including some other promotional items, it's likely, but not a given that U.S. stores will follow suit.
Folks, I can't say enough how much we NEED to support TRU. We need to have them around to keep Target and Wal*Mart "honest." Yes, I realize that TRU is a little more expensive, but not much more. And they're a toy store for gosh sakes. This will in all likelyhood be the last big hurrah for we SW collectors (live action TV show notwithstanding). I implore you that if you have a TRU close to you (I'm aware of gas prices and hence the need to shop somewhere else closer to save on gas) and that that TRU location is participating in Midnight madness (MM) that you take your business there.
Target NEVER does a MM (that I know of). WM does by default of their hours, but beyond the A-wing IIRC they have no other exclusive due out that day. TRU will have the Holo Greivous at least and possibly more.
Most respectfully posted,