I didn't see many of these around here, fewer of the RC droids. As Target exclusive roll-outs go this seems to be one of the weaker pushes. Although I guess if they jack up the price, they'll only lose slightly less on a 75% off final markdown.
I noticed one thing with their Marvel exclusives, sometimes an item is jacked up and the clearance is taken off of another, lower price-- for example, there was a Spider-Man 3 boxed set that was $19.99 for 2 figures. When the very first clearance started, the price changed to "Was $12.99, now $9.98" or whatever. (I ended up getting it under $4.) There definitely seems to be some weirdness there from time to time, or simple human error. A few years ago, Target also had an instance with Transformers Titanium Series-- the $5 ones were $15 and vice-versa for a few weeks at numerous stores nationwide.