Plum flavored gummy bears?
I was hoping that it was just the light that the picture was taken under, so I compared it to a photo of the Evo Fett, and the blue on the helmet is a very close match, the purple/plum is different, but not in a good way.
I think Hasbro is definitely milking this. Why else would be this one of the few figures where the color diverges so drastically from what we expect. And since it happens again and again, it isn't just an error at the factory, the problem is further upstream.