This is a topic we've been discussing in the Q and A thread since the last round, where Hasbro (through several sites) indicated how - while Star Wars is selling better than ever, it is mostly due to Clone Wars, and the "Legacy" type figures were dropping in sales. As is often the case with some of Hasbro's answers that they send to a number of sites, it makes me think they are subtly telling us "get ready for less collector figures, and more animated stuff".
A few questions regarding this...first, do you believe them? Do you think that there really is a drop in overall collectors and/or "collector" sales? Second, what do you think is the reason for it? Is it one of the following:
-So Many Years Collecting for Some Leading to Burn Out (Since '95, or longer with Vintage)
-Clone Wars Animated (Although it seems to be selling well, it was quite polarizing among collectors at first)
-Price Increases/Down Economy (I'm sure this plays at least a part for many)
-Lack of Interest/Most Figures Done (Always more to be made, but getting more obscure all the time)
Also, if this is the case, what do you think can be done to fix it? Other than the obvious choice of lower prices, what do you think would keep collectors in the fold? I'm someone who has bought both the animated CW stuff and the Legacy line, but if I had to choose one I wouldn't think twice about keeping with the "realistic" style stuff. I may be heading more and more that way anyways. I don't mind, and can understand, why the animated stuff is there for kids (and collectors), and it is obviously doing well for Hasbro. Do you think we are seeing the start of a dwindling space for "movie" figures at retail?
Aside from prices, I could see "burn out" having something to do with it. Not only have we had nearly 15 years of modern collecting, there also seems to be "more stuff" out there than ever. That might be changing as some lines (Unleashed, Titanium, etc.) seem to be getting the axe, but it does seem more difficult to keep up with things these days. There also seems to be more and more focus upon prequel/CW/EU era toys - which, again, is understandable - and I think that a lot of the older collectors maybe have a little more of a leaning towards OT. Not to say that many, if not most, of us collect the entire Saga - but I know that I personally usually get more jazzed about a new OT wave, especially with them being more infrequent the last few years. That might contribute to a lower interest level. Anyways, I'm rambling now, but I was just wondering what some of your opinions were on the whole "collector interest fading" comment we've gotten from Hasbro. Do you feel the same way, and if so - as a collector - what would keep your interest better? My gut reaction is to say "more Original Trilogy" - but the OT collectors might be the minority at this point, and it may just be my preference