Yeah I was thinking it wasn't the same figure either JACK, and that side-by-side clinches it. I'm not sure of the parts being perhaps from another figure, but I am thinking no... Redecoed and that could be a nice upgrade to Owen from ANH. A future repaint? I'm betting so. Other than the coat though, that's a pretty much new figure I'm guessing.
The thing that made me think it was at least partially new was Owen's pants being over the boots on the AOTC figure, and this one having articulated legs with pants in the boots... The side-by-side clinches the torso though being new too, as well as the head it seems (you can see the hair's different as are the facial features and their placement).