(not trying to be argumentative here, just my 2¢ )
I know Jayson - I'm just trying to gain a better understanding, that's all...
I understand what ruiner and Jesse are saying too - there are two issues I see with what they both said however, although, I'm not sure if it's just poor management on the part of the licensees or laziness.Issue 1: Change in the packaging to help retail know to move certain product through...
I'm all for a clean cut-over from one product line to another - and yes, they are great indicators to a retail chain like WM/Target/TRU that it's time to refresh their stock. There seemed to be a clean cut over from the 30th anniversary stuff in 2007/beginning 2008 to the Blue/White stuff in July 2008.
When they cut over to the new Red/White stuff this summer, it was a "soft launch" and therefore IMHO it became pointless. I don't know where all you guys live but around here in NJ there is still PLENTY of the Blue/White packaged product to be found - the biggest contributor to this are the local TRUs and so far, due to backlogs of CW product in the Blue/White packaging, they have been EXTREMELY slow in getting Red/White Clone Wars product. In fact, the only Red/White CW figures that the TRU by my work has had up until this weekend were loads and loads of Commander Ponds - who hasn't been selling. The Blue/White CW stuff has been selling though.
So explain that one. If the line needs to stay "fresh" then why are the Blue/White packaged figures still selling?Issue 2: Changing the packaging helps refresh the look and prevents consumers from loosing interest
Like ruiner says, SW is an enigma - the real maintenance that it needs though is media support - whether that be movies or a cartoon or a live action TV series - it needs SOMETHING to keep it going.
Hasbro has all but come out and said that the kid interest in the line is keeping it going. In the 80s kid interest in the line died because kids didn't have anything else Star Wars to watch (there were the Ewoks and Droids cartoons, and those had lines of their own, but those cartoons were NO WHERE near as successful as the Clone Wars cartoon has been). If the kids didn't have the Cartoon Network Clone Wars series to watch, interest in Star Wars would be at an all time low. Regardless of how many times they released Anakin on a different cardback, it would not entice kids to buy him. They would have to be relying on new kids discovering the PT (or the OT) and looking to get some figures from those movies and that = a very small audience.
Packaging changes are only going to keep you afloat for so long and in the long run I think you're going to end up alienating your core die-hards (if that hasn't happened already) as you continue to ask them to buy and re-buy the same figures only on a new card.
Just my 2¢