I've always actually thought some gaming system with the figures wasn't a bad idea... I'm kinda glad this is happening to CLone Wars though, and not the line I actually care about. I think for kids, it's a good idea, and this line's 100% aimed at them (thus things like Nahdar Vebb become mail-ins rather than basic figures). To that end, it all makes sense.
I hate the "kids don't care about articulation" mantra though... GI Joe came out, and really cut a swath in Star Wars, at least with me at the time. I was drawn away from Star Wars because of GI Joe, and having better figures with cooler accessories (I still loved nabbing a random SW figure for his coat though). The original GI Joe was put out super articulated to wow boy's with a "doll for them" that was not just a "doll", but also a figure you could put into any action pose. That was part of the draw, otherwise just give a Ken some weapons and kids should've been happy right?
Even my gf's kids hated the underarticulated figures during ROTS over the good ones... Pilot Obi-Wan saw to it that the other Obi's got hacked apart and melted. And Anakin was just a loser once that Pilot Obi showed up.