Hasbro has been on the record in the past saying that the pack-in adds nothing to the final retail price of the toy, it's a bonus. Now, obviously there's a cost associated with every pack-in, so it's up to debate how much, if any, of that they pass on to us in the MSRP.
If any pack-in over the last 15 years has really been one that would increase the price significantly at retail, it's the droid parts since they have their own paint apps and some of the protocol-style droids don't share parts like the astro droids do. Good luck getting any type of real number out of Hasbro, though. Like Jman said, forum posters are really the ones that used the droid part as a rationalization for the price increase, whether it's true or not from Hasbro's point of view.
I'd put money on this new game aspect to the figures being in the Clone Wars line but not the collector oriented one. It looks sort of like a Top Trumps game mechanic adapted for action figure use. I'm not sure how it compares to WOTC or something like Bakugan or whaterver Japanimation game is popular now. If nothing else, looks like stands will be coming to the CW collection.