I question why even create a remote control toy.
I know it's not something you'll buy, but you're a 30+ year old man, like myself. Not a 10 year old. It's not a toy aimed at "us". It's aimed at "them", who most of the modern line itself is aimed at.
As for the AT-AT comparison - absolutely. Value wise, when you see this in the box in person, you'll see that it looks ridiculously overpriced compared to everything else in the aisle. I've already seen several in my area, and talked to collectors at the stores that say there's no way they're forking over that kind of money for it.
Actually, I have seen it in person, back in February, when I was at Toy Fair.
Same time I saw the AT-AT, and they weren't far from one another.
The AT-AT is $100 worth of toy... Possibly more, which Hasbro said that it was coming in at more but they were only releasing it for $100. Probably because of all the clearances, even at $100, making them reluctant to put it out for more.
The Hailfire Droid is not as big as the AT-AT, but costs about half as much... And it's a remote controlled toy to run over clones with. Like I said, I go back to my point I made about this in February, that it's for kids. It's to entertain kids. It's to be "fun" and move around, and interact in a unique way with the action figure line. Compared to other RC toys, its size and price are pretty in line with each other. Look at the RC Gunship and such. They weren't cheap either, but they actually didn't do dismally at retail either, to the point they got continued. They were far from cheap though.
And from what I've read around, most people who post on the sites would rather spend their dollars on just about anything other than this over the next several months. I think Hasbro is going to be in for a disappointment here, and would be surprised if we see more offerings after this one (unless they have already invested in another one that is in development).
And most people posting on websites like ours aren't 10.
I'd be surprised if they offer more RC stuff like the Hailfire Droid though, simply because I can't think of what they'd do. The Hailfire's design itself worked for the concept, but not much else in Star Wars does. Nothing exciting and that they can tie to Clone Wars anyway.
Good or bad at retail, the choices are pretty limited on this type of thing, and to have them still be an "exciting" item to kids.
Also, maybe $60 is fair for what it does, but I can personally think of quite a few other things that I'd rather see Hasbro invest their resources into for a similar price range... I mean, they can do this, but not a nice playset for this price? Something tells me that, oh... say perhaps a new Bespin Freeze Chamber playset to coincide with the 30th anniversary of ESB would be more appealing.
True, but then again, like I said, a $60 Bespin Freeze Chamber is for you... And me... And other 30+ year olds buying toys, which is a dwindling market.
Then again, Hasbro offered us a cool Lars Homestead that didn't sell, so maybe the same would be said of a Bespin Freeze Chamber for $60.
Then also consider that the sculpt on this thing is a huge step back from the regular mold... and this thing is a niche toy if I've ever seen one in the 3-3/4" scale. Hasbro's taking a pretty big risk here - yet they won't take that risk on playsets. I find that extremely frustrating.
I can't say I agree on the sculpt being that huge of a regression, but I feel your pain on playsets. I don't think the risk here, is the same as a risk on a big playset though. The risk on the playset is banking on adults. The risk on the RC Hailfire Droid is banking on the lion's share of the market, which spend more. The risk's aren't anywhere near one another then, in my view.
Sorry Jesse, I know you like this thing and all, but I ain't feeling it. My 3-year old kid might think it's cool actually, but those missiles would be lost in a heartbeat and he'd be pissed, so there's plenty of other things I'll be spending those hard earned dollars on.
I do like it, but not because I think it's a scaled perfectly, accurately detailed Hailfire Droid that has features out the whazzoo, and things. I like it because the "kid in me" likes it. It's the same reason I like playing Uno. It's something that will have some fun to it, but I'm not the guy they made it for.
At $60, like I said, you're hardly going on a limb predicting clearance. The precedent is there, well established, that pretty much anything above $40 has a grand chance of seeing CLearance. As precedent has also shown though, it doesn't mean that sales were bad enough that it wasn't a good move financially. I'm glad they made it, and I think for the CW3D line it's a good idea.
An RC Sandcrawler for the Vintage Line though? Bad idea.
Now, Darby's point about it being low profile... I can't disagree. It hasn't even turned up in the CW Cartoon that I can recall. But it's made for that line for a reason I think, and I agree with you Darby, on Hasbro possibly doing this to get something with some umph out for the Clone Wars line specifically. Still, I think the AT-AT is intended to bridge a gap between collector and kid as well. It's a walker, it's very Clone-ish... I think they're expecting kids to want that as much as adults, or more.