Well, I'm pretty much in agreement on this one. From a playability stand point it is silly that there are so many "good guys" vs. bad guys in these assortments. They could have easily stuck with armored figures and still released more badies in the comic lineup. There is an Iron Monger and Crimson Dynamo in the existing assortment, so they're not all Iron Men, but they could have thrown in Titanium Man, Iron Patriot, Kang, Dr. Doom, Ghost, Spymaster, or a host of other armored bad guys. That may have helped in the situation you mentioned. On the flip side, I'm not sure many kids would know about any of these bad guys. Yes, they could have put in Whiplash in the first assortment, but he's still only one bad guy. There's also...
...apparently a host of different Iron-Drones in the movie that they could have released as bad guys, but I'm betting they don't want to spill the beans on these to the general public until the movie hits.
What I don't understand is the need for so many different Iron Man figures in the early waves. Yes to Mark I thru Mark VI and the War Machine, but that should have been it. Then they could have put in Whiplish and Iron Monger as bad guys and called it a day until the later movie waves hit. Crimson Dynamo was unexpected surprise and I like him in here as well as an alternate baddie. Instead, we have Hydro Armor, Fireman Armor, Hypervelocity Armor, Basic Red & Gold Armor, and on and on and on - it's just too much of the same guy and pretty pointless versions of the armor. Heck, I think I even saw a Mark VI Armor and a different MArk VI Light Armor...was that really necessary?
Imagine a star wars release where your first few lineups include 1x Vader, 1x Boba Fett, 1x Han Solo, and 22 versions of Luke in different outfits. Fail.