As long as distribution is good, Mattel might have a winner here.
Not really Mattel's strong suit, is it?
Here's hoping they do better. Thus far (based on wave 1 only) they've at least had the case ratios done properly. I can always find that second Batman lying around in stores but given it is Batman, that's not a bad thing. It's far and away the most likely figure to be picked up by a non-collector at random, so well done.
The new stuff does look good as well, especially the BAFs. I just wish there was a way around buying the whole set of figures though. I look at the pictures in the gallery and think: don't want/need Robin, Deathstroke, Nightwing, Firestorm, Superman, Cyborg, Wonder Woman, Black Manta and don't really need a second Aquaman, though I'll get it.
Out of 12 known figures that's nine I don't really want, but the Grundy BAF is stellar and the Grodd BAF is pretty nice too, especially now that they've moved to larger BAFs. If I discount the Cyborg/WW from the other wave, it's 7/10 I don't want? Yikes!
Yeah, I know. I'll rationalize my way to getting them
I don't own a Nightwing (there's a reason for that) and this Robin, while not classic colors is pretty nice. I don't own a Deathstroke (there isn't a reason really, just not my fave). I don't own the Black Manta, but that's really close to, if not identical to, the Alex Ross version plus it is an Aquaman villain, so I'll relent and get it. I'll get the Aquaman because it is somewhat different from the Ross version and is likely to be more in scale to the Black Manta than the Ross version would be. I'll chuck the Superman to the kid across the street and I'll use Firestorm for target practice. There, that should cover it.
Oh by the way, do we know the BAF for series 4? I'm working on my plans for discarding the Wonder Woman (to my daughter) and Cyborg figures already.
Anyone not wanting their BAF parts from the following, LMK: