Although I haven't visited Wal-Mart in a little while, it seems as though the 25th Joes are sold out around town right now (at least at the stores closest to us). TRU hasn't had any for over a month, Target is sold out (and pegs covered with Elite Forces stuff), and Wal-Mart only ever had the single packs which were gone in a couple days (again, haven't been there in awhile now though, so they may have restocked). Anyways, these seem to be selling pretty well. I think the pricepoint helps as well.