I prefer the box with artwork to those Ultimate Battle Pack dio scenes. Those look impressive, but I see "great, packaging I'll keep that will take up too much space", because I know I'll have to keep it. A more regular box can be folded down or used to store other empty packages
Yeah, there's the theft/swapper thing. There's also the benefit of being able to look at the figures' paintjobs, though the last time they boxed a figure that was unviewable was Grievous Wheel Bike, the only one I can thing of off hand.
I wish the packs had a bit more to them, like
Imperial set: another snowtrooper, the tripod laser, a second AT-ST driver with a different head sculpt, a super articulated wampa, the Force Unleashed Hoth bonus level Sith version of Galen "Starkiller" Mark, new probe droid with atomspheric entry shell.
Rebel set: another trooper, a new taun taun, a recast of the imperial attack base with electronic lights and sounds (new sized footpeg), EU Dash Rendar in snowspeeder pilot gear, plus his snowspeeder.
And they should be $10 cheaper...