Good for TRU... If their Rewards Coupon were more like an actual Rewards program (building up points), I'd certainly shop there more.
K-Mart's program makes figures cost anywhere from $1 to $2 less for me... Which makes them either cmopetitive, or better, than most stores. I've found it doesn't take long to build them up and sometimes specific household things build up a ton of points on a given day or week.
If TRU did that, I'd be down for buying a lot more there.
I wish WM and Target did similar things.
By the way, courtesy of Galactic Hunter's Twitter feed, if you text EASTER to Target at 827-438 they send you the 50% off coupon to your phone. I've just begun using my iPhone as a coupon thing, and man it's fun. I use it at Best Buy often now... or as often as I shop anyway. Eliminates carrying coupons. I use it at Michaels constantly. Almost every week (CHEWIE, or other customizers might find that particularly useful). They have at least 40% off every week. I buy frames for puzzles I built, or customizing supplies, or just goofy stuff for dioramas.