I saw the figures that were on display - Thor, Odin, and Loki, and while they looked pretty good in terms of articulation and detail, for some reason I am not getting pulled in to these like I was with Iron Man 2 figures. I am guessing a lot of it has to do with my partial disinterest to movie style figures. I am guessing/hoping there is a comic line to go with the movie line of this - then I may be more inclined to grab some. The movie line worked for IM2 for me because Tony Stark was in a suit, I didn't see his head, and even if I did RDJ was a perfect fit for IM to me. With Thor I will be forced to compare the movie version with the comic version - and I don't really see the movie version winning that battle.
Odin looked pretty good and I will probably pick him up, unless there is a comic version that is superior. Loki's neck was very long looking, and, besides that, I have always really liked the look of comic Loki - so unless the movie figure really wows me in some way it will pretty much be all comic line for me.