As much as I'd have liked to see a line from Hasbro for this new ST movie, I really don't believe it was a good toy movie. They're not like Superheroes with cool costumes and funky weapons/powers, they aren't military-esque figures w/ a lot of equipment and most of the ships are huge and outside of doing playsets or scale models they aren't like an X-Wing or TIE Fighter where figs really fit in them.
It's probably too expensive for some of the smaller companies, but if Neca or DST or someone with equally quality manufacturing could get into this it would be the best way to go. The 5" Playmates line that ran back in the 90's was well done but they were based on a TV series so there were lots of set pieces and accessories that made sense for figures. W/ the movie, not so much.
It's gotta be very cost prohibitive, but I wish there was a company like DST that could get on a bunch of licenses for Sci-Fi properties and do limited run series. ST, Battlestar Galactica, Firefly, Stargate, other properties like that, where they could do a set of core characters and then one wave of secondary chars and then be done. Limited stuff for comic and specialty shops, hit the geeks where they leave, and then move on.