This set a bit of a wasted opportunity. I get the nostalgia but they could have went he route of the Geo sets with a few minor upgrades to a couple of the figures:
Lando New Head/Arms
Foo Man Choo Vintage Head for the Bespin Guard
Battle Damage Deco on Luke
Beardless Rebel (Maybe different hair deco)
If they actually had some newness I would have bit but I have to pass here.
I agree, they should have at least TRIED to offer something new in this set, not just thrown together nine figures.
I would have rathered that they just gave Target an exclusive wave of Vintage individually packaged figures from the Empire Strikes Back - Lando, Bespin Guard (with a new head w/moustache), AT-AT Driver, Hoth Han w/Hood Up, TIE Pilot, FX-7 and Hoth Rebel Commander could have just as easily been carded individually, shipped to Target in a case of figures and then put on the pegs with the rest of the Vintage line.
I think A LOT more people would be interested in them then the way these are presented. Openers who don't care about collecting one of each MOC could just pick and choose which figures they need for their collection and completists like me would want to buy complete sets. Doubling up on the troopers in the shipping case would help prevent other figures (i.e. Lando and Han) from being over-shipped so the case could look like this:
3x Bespin Guard (three cause he's the one new gem in the assortment)
2x AT-AT Driver
2x TIE Pilot
2x Hoth Rebel Commander
If you're someone who is jumping back into collecting Star Wars then that means you used to collect the line and you know what kind of B.S. Hasbro has pulled in the past. I would totally pass on this exclusive because in the back of my mind, I would see that (a) two of the figures are ones I already have from vintage ESB wave 1; (b) I would wonder: What's to stop Hasbro from taking these sculpts and releasing them at some point down the line over the next two years on vintage cardbacks?; and (c) if I really want some of these other sculpts NOW, I can get them off eBay or in the case of Han, just buy the Legends figure.
There's an express that goes "Work smarter, not harder". Hasbro really needs to start being "smarter" about their exclusives and not just working "harder" at getting them out in the first place. A bad exclusive that Target is left holding the bag on, hurts the line in the long run.