It seems to me that 9 figures for $50 is a hell of a deal. That's less than 6 bucks apiece and you get some killer packaging, so I sure plan on grabbing this set.
I would agree... I think there's a lot of reasons why this is a good set, and probably will be a success for both Hasbro and Target.
On top of the good price, these are all good figures... one would think this should make for a nice gift set for kids this Christmas, and collectors who want it for the nostalgia factor get a very unique set for display.
Then you also have people like myself who see this as an easy way to purchase a set of figures for additional diorama needs/customizing needs.
Overall, I think this first set is really nice. And I think future sets can be too, as long as Hasbro puts the "best of" versions for characters in these.
I also would not be surprised if Target approached Hasbro about future offerings like this, and if that's the case, I'd say that Hasbro would have every reason to take them up on it.
Personally, I plan on getting one set at full price. Then if they go on clearance, I'll consider more.