I'm weak. I stopped in Target again tonight and ended up buying the C.E.L.L. figure. Overall it's a decent figure. I was worried that he'd be brittle but seems solid. The joints all work well and it feels like it will hold up as a toy, which is a definite plus.
The articulation is nice but could have been a little better. The arms have an okay range of motion, enough that he can hold his rifle two-handed, but the shoulders are limited by the shoulder pads. There's a swivel in the bicep, hinge elbow and rotating wrists. Ball joint head, swivel torso similar to the POC Joes, hips also similar to Joes, hinge knees and ankles. He has sort of a diaper crotch, like some early 25th Joes, so there's some limitation to the front/back swivel and there's no rotation in the legs so it's somewhat limiting. But, he has decent balance so you can still get him to stand in a few poses. That's a good thing, because there are no holes for foot pegs.
The detail on the outfit isn't bad and there are a couple nice hints of color with the silver goggles, green on the shoulder laser/camera/whatever-it-is and blue logos on the shoulder pads. The outfit is basically black and grey but it works for this type of character.
The weapons are decent, at least the rifle and grenade launcher. Both have some decent details sculpted in and both have a dab of paint to them, which really doesn't add anything but it was a nice thought. The pistol isn't bad but the detail is a little muted and the bomb and detonator are decent. The paint app on the bombs keypad is actually a nice touch as it sets it off. All of the weapons are made from a hard enough plastic that they feel like they'll hold up. They don't feel brittle but would snap if you got too rough with them.
Overall it's a really nice figure. The $8 price tag is a little high when Joe is a $1 cheaper and I could see that being a big knock against this line. Now that I've seen one in person, I'm still confident that customizers will find some stuff to like with these figures. I think you could hit up Marauder for some other weapons and, for CELL at least, slot him into your Joe, Star Wars, Marvel or other world as a SWAT team member, bounty hunter, or basic soldier.