There are several of these out at our local Target as well. For some reason, I just don't see this one flying off the shelves. It does look like a neat toy for kids, and if it hit some crazy sales and/or clearance, I may be tempted - but I think I'm staying away from this one as well. Due to space, my prequel vehicle purchases are pretty minimal right now anyways - and I just don't have a lot of attachment to this one anyways. It would be tough to pass on a great deal, but with all the sales and/or clearances the previous "BMF" vehicles have seen - I can't see how this one won't see it as well. It has to be the weakest entry in this big vehicle arena so far (as far as being popular and/or recognizable), so I'm not sure how it will do.