Yeah, don't get me wrong on the Twilight argument Scott... It's a weak one. I just think it would've been better than the shuttle they did.
But that shuttle had a lot ultimately, that should appeal to kids.
The Twilight was a focus in the movie, and you have to think the movie is still on kids minds, as far as this show goes being a toy driver... I like to think the movie hooked most of the kids who support the show is all. The Twilight's so far removed though, I don't honestly think it would've done well either. It would've tanked too. I can't think of anything that I can honestly say with a straight face that it would be a sure hit at retail.
I just look at the AT-AT, and it just seems like the ultimate shot at it... in every way. It had everything going for it from collector/adult support, to kid/Clone Wars support. And while you cannot see the #'s, I cannot imagine that it was the hit they hoped for. I got mine for $50, and albeit I'm the odd duck on something like this, I certainly wasn't the only one who waited.
I think that's the line in general though. I think it's in a very weird spot, and I don't think the directions Hasbro keeps taking with it (pricehikes and otherwise) will right the ship. I really feel, for some reason, like 2012 is going to be very telling about the longevity of this hobby because this is a pseudo-movie year, kind of unexpected, and if things don't change I just feel like it's really telling about the line's stability.
I got a wink wink nudge nudge comment about the big ship this year being a Separatist-based vehicle from TPM (or the Trade Federation, ultimately) but I'm waiting to see like everyone else. I really hoped for a big Sith Infiltrator... Again, how do you not go that route, when you know you're going to whore Maul all year long!? Sure it has little screen time, but Maul's your big driving force. I just don't see how you go another direction, but whatever. Like the cartoon it seems like they still make confusing choices on that big ticket item they put so much on every year.