The Star Wars set and a few others went live about 11:30 AM EST. I have been watching the site all morning. About 10:30 AM, I got an error on a refresh and figured they were about to go up. Sometime between then and 11:00 AM they added the "Exclusives" option to the navigation window, but it only had a book until 11:30. It took me 20 minutes and six different browser windows to get from my shopping cart to the actual checkout page. Whole site is running extremely slow.
Looks like everything is up now.