Jeff did they allow you to hold the figures?
Most definitely no, in fact they have security all over the place to keep you from touching things.
You mentioned improved articulation, how much do they actually have?
Very similar to the current Imaginext figures, basic 7 point articulation: Neck, ball-joint shoulders, wrists, leg/hip. Sometimes more (waist), sometimes less (like R2 and Yoda).
And how about price point? Did they mention any MSRPs to you?
No mention of price, but since they are designed to be in the same aisle and compete with Imaginext. I imagine the Playskool pricing will match up nicely with the Fisher Price Imaginext Pricing, which goes something like this -
$5.99-$7.99 for the figure 2-packs
$9.99-$11.99 for the small vehicles
$17.99-$21.99 for the large vehicle sets
$39.99 - $44.99 for the large playsets