I have been checking out the new packaged photos on the Facebook page Yakface was kind enough to pimp...some interesting stuff. They have totally redesigned the packaging. The bubble is much bigger now and covers the whole bottom part of the card. The battle card and die are now positioned somewhat behind the figure rather than off to the side. And they have some kind of new tagline "Check out this gear online!" with arrows pointing to the accessories.
The packaging tweak definitely seems to work for the larger figures like Seripas, not so much the astromechs.
I'm curious where the new figs will show up first. Target seems likely since they are out so far ahead of the curve right now, but I could see it being Walmart too since the 2 seem to take turns being relevant. I believe it was TRU who got the last wave first, so maybe they will lead the way again.