Between Lego and Sideshow, they're maybe the two licensees that I feel handle their business the best. Lego isn't cheap, but it's at least routinely on sale. And it appeals very widely to not just kids, but collectors as well. There's such a mini-fig market out there that it's a real shame Hasbro fought them on that issue back when they were doing simply just figures.
Still, they've got a semi-loophole around it and fans who just want figures can pretty much just get figures. It's just always slow going it seems, to get them (a couple sets a year, nothing too broad).
Very glad Lego Star Wars is here for a while. I don't even buy a lot of Lego anymore but I'm always giddy to see what they're doing regardless.
Also when I was at the Lego event here in Pittsburgh this past year, the sheer number of Lego Star Wars fanatics I saw was just really nice. Tons of kids running around in shirts with little Lego Vaders on them and stuff. It was great. Wish there was almost more of a focus on the themed Lego sets then, actually.