I saw some more of the line at TRU tonight. And perhaps my initial sighting of the basic carded Bilbo was an anomoly, or I saw a bad batch of figures. Because the individually carded Bilbo figures from the 3.75" scale line looked much better, and far less glossy than what I had previously seen.
I also saw a 5 pack that features Bilbo, Thorin, Kili, Fili & Dwalin. That looked okay. I also saw the deluxe Warg & Orc, as well as some 2-packs. But I have to say, I'm a little surprised that there are a couple of different price points for the 2-packs. Prices for 2-packs with Biblo and Gollum were less expensive than the set that features Gandalf and the albino Orc. It comes across a little odd. Why not find a middle ground in terms of the price point, and just offer a single line of figure 2-packs?