I think that may actually be the price, my store has new shelf tags showing $19.99 in place of the $31 it started at. That's supposed to be the MSRP on them anyway so hopefully it'll stick at that price. Nothing has moved in my store except the Ninja Cruiser I bought and a couple packs of the bagged Micro Force...which I also bought.
I'm not holding out much hope that this line is going to move, even when the film opens. My store is basically stocked with last year's toys, the only single carded figures on the pegs are wave 1 Snake Eyes, Storm Shadow and Roadblock. I found the Flint, Jaye, Colton wave at WM out of town and I'm hoping my WM at least skips wave 1...but once again, my recommendation is if you want anything beyond wave 2, order it online.
I'm definitely ordering a case of the wave with Kwinn in it...I'm NOT missing that figure and I'm not holding out any hope it'll ever see retail.