Pretty much. At least that's been my POV on it.
I think people have a figure erection over them in part due to Malak/Revan. They were, by all accounts, the most difficult 2007 figures to track down. Their wave did seem to hit the least.
Now I think a lot of folks are banking on that carrying forward with EU figures... I've had guys at the Toy Show try telling me that "Well Hasbro made less of these because EU figures aren't popular...", blah blah blah. All thigns you can look at and deduce it's a lie, but I think that thought's out there with some folks and they believe it.