If I had to guess, it's just because it's inexpensive... new head, maybe slight new tooling, but for most part just an old figure with a minor tweak. Like so many filler "slightly new" figures they've thrown out there.
Orrrrr like was said, part of a multi-pack perhaps, but I almost find that hard to believe. I could see this being like the TRU Pilot sets though, easily.
That's if it's even happening, who knows.
I just would like him because I like about any random Rebel... I'd much prefer getting the Vintage Endor Rebel redone, as well as the POTF Endor Rebel, and for that matter the Saga ones in the vest need it too...
I'd take a "Rebel Commander" from Hoth too with the big stache... More of the Echo Base Troopers in general wouldn't hurt.
And I'd say Antilles resculpt is probably at the top of my ANH wishlist at this point. The original figure's nice for cheap, but a new top-notch one would be nice for more. I pick the old one up for cheap background officers and that's fine but I so want a more accurate (older) looking version in the right colors.
For that matter I'd take more Fleet Troopers... Love to get a younger one, at some point... holster might be nice.
I kinda hope sets like the TRU pilots expand to Rebel Troopers that way. Non-helmeted guys need love. Some non-helmeted Impy's would be fine too, for sure.