Meh, it's cheap I'm sure, and far less likely to offend the masses than, say, a set of TVC figures on the original 12 cardbacks... I mean, think about the pissy reaction at that point? Forget it.
SDCC exclusives have been impossible to get in recent years for most... Myself included among them since I'm usually at work when they're posted online. For me, this is not interesting and thus I'm not mad about it, nor am I happy about it. I just don't care.