This June, Disney is coming out with a Skylanders type game but based on Disney characters. You buy the figures and then can use them in the game. The game is basically a virtual playset for the action figures. You can fight enemies, build buildings, push buttons, drive vehicles and move figures from virtual playset to playset.
Now that makes me think that since Disney owns both Marvel and Star Wars I can see this virtual playset-type game being applied to future Star Wars figures. http://www.engadget.com/2013/01/15/disney-infinity-announcement/