Author Topic: Hasbro Black Series Market Research Survey  (Read 133 times)

Offline McMetal

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Re: Hasbro Black Series Market Research Survey
« Reply #15 on: December 9, 2016, 02:28 PM »
That was literally the most fun I've ever had filling out any survey.

I voted for more accessories and then bases /environment pieces. I said NO to $30 Lando.

I actually think the price point for 6" Grievous they asked me about was $39.99. A little embarrassed to say I said "YES" to that one, but I really want a 6" Grievous figure that wont fall over if I fart in the next room. (Ahem, Disney Elite Series)

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Offline P-Siddy

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Re: Hasbro Black Series Market Research Survey
« Reply #16 on: December 9, 2016, 02:51 PM »
I voted for more accessories and then bases /environment pieces. I said NO to $30 Lando.

I think the bases and accessories is just Hasbro trying to justify a price jump.

I had Bespin Han at $30. 

So the compromise will be $25.99

Offline Dave

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Re: Hasbro Black Series Market Research Survey
« Reply #17 on: December 9, 2016, 03:21 PM »
Agreed that their "would you pay $30 for Lando" question is too simplistic.  Do I want a Lando?  Yes.  Would I be willing to pay $30 across the board for Lando and other 6" figures?  Not sure.  The bar has been set at $20 and its going to be painful for that to jump significantly and me still buy every figure they make.

Woulda been nice to see some sort of mini-conjoint analysis where they could figure out price points, bases, accessories, soft goods, etc. and circle in on the price based on desired features.

Offline Nicklab

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Re: Hasbro Black Series Market Research Survey
« Reply #18 on: December 9, 2016, 03:34 PM »
One question that I got regarding the 6" figure line was based on which value-added feature would I want, and rank those from 1 - 3 in terms of priority.  I ranked them as follows:

1 - Environment / base
2 - Large prop / accessory
3 - Electronics
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Offline Diddly

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Re: Hasbro Black Series Market Research Survey
« Reply #19 on: December 9, 2016, 03:52 PM »
I think any sort of 6 inch price increase is a dangerous tightrope for Hasbro to walk with collectors, no matter what they add to make up the difference. The 3.75 inch line has no competition, but the 6 inch line has three other companies (maybe more) producing stuff, and while it's more expensive, it's easier than ever to purchase. Hasbro would have to knock the accessories/stands out of the park.
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Offline P-Siddy

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Re: Hasbro Black Series Market Research Survey
« Reply #20 on: December 9, 2016, 03:53 PM »
I got that one too.  I wish there was a fourth option of "Great the way it is" because I see the three options as a "People want this added to the figures "
« Last Edit: December 9, 2016, 03:57 PM by P-Siddy »

Offline JediJman

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Re: Hasbro Black Series Market Research Survey
« Reply #21 on: December 9, 2016, 04:35 PM »
There is a link on the main JD page to take the survey.
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Offline Jesse James

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Re: Hasbro Black Series Market Research Survey
« Reply #22 on: December 10, 2016, 05:36 PM »
I'm signed up for Pulse but also just about everything else Hasbro has you sign up for too, for the site, so not sure why some get and some don't on this.  I have gotten past surveys from them but nothing this "collector focused" really.  At least not directly towards basic figures.
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