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LEGO #2, Hasbro #3

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Scockery:
"Has' Blows It: Kids Say 'No' to GI JOE, 'Yes' to Lego."

In other news, PLAYMATES still in business...how many times can they reinvent Teenage Mutant Ninja Turtles? A LOT, THEY HOPE.

McMetal:
There's really no comparison. Lego has a solid product, they make good selections for toys because they understand what people want and what they do best. You can find their products easily in stores and they always have a steady stream of new stuff coming out.

Hasbro on the other hand is all over the place trying to figure out what kind of toys they want to make. Instead of sticking with action figures and making that their focus they waste an inordinate amount of time and money chasing the next big thing, which usually means piggybacking off some flavor of the week property (Angry Birds) or ripping off some other successful line ala Squinkies, Amp'd, etc.

No brand identity or seeming direction, IMO.

Phrubruh:
I see Lego as a really strong toy and company. It's good for kids to have a creative toy where they can build and use their imagination. So many of the toys out there suck all of the imagination out of their play with electronics and speech that they are not fun to play with beyond the initial wow factor.

My six year old is always building something with his legos. It helps his hand-eye coordination and he uses his imagination to build something and then come up with stories for his creations. He is still obsessed with the TMNT. He likes to use his dupo legos to make playsets for them. 

Scott:
The other beauty of LEGO besides world creation and cross functionality (you wouldn't believe how many LOTR vs Harry Potter vs Avenger battles have happened in my kids bedroom) is that while a little spendy you often get multiple figures, a vehicle and a playset which even amps up the wow factor even more.

Eric's point of sell through is spot on, Target can even keep up with demand.

Jeff pointed out somewhere that the death of Hasbro SW as we know it is directly correlated to the rise of SW Lego...I never thought about that before but it is really true

EdSolo:
I think another thing that helps Lego is that they retire sets.  The 2014 set list looks like a lot or rehashes, but they are items that haven't been around for years.  Hasbro doesn't hesitate to have three Luke or Vader figures out at the same time.  The Greatest Hits stuff has killed Hasbro.  The only thing I ever see at stores is GH and whatever was the first wave of the year.  I am still seeing TPM wave vintage figures on the pegs.  With Lego, you almost always see the new product when it comes out.  I can't think of anything Hasbro has done in the past five to ten years that is as cool as the Lego Death Star and Ewoks Village sets.  Maybe the Big Millennium Falcon is as cool, but that Death Star set is hard to beat.  I would love to see a Hasbro set with that many play features.

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