That's interesting since JTA was reporting animated style... Now another sites saying something VERY different? It's possible perhaps the animation itself is far less stylized and a little more realistic? TE concepts for that imperial officer didn't look nearly as animated as TCW. Nor did that inquisitor.
My stance is, depending on their gear and usability, I'm probably in for at least customizing. $6 makes that a lot easier to stomach. I may not buy all but some, sure.
I think separation of line looks is a mistake. I think, in a time when you're trying to include everyone to make the most, that making a line of toys animated looking and going against almost the entire modern line is asking people to pick and choose... It's tough to want to buy into something that doesn't blend with 90% of what I have. That said I picked and chooses TCW and will do the same here.
I'm curious to see what the final character animation looks like. This hybrid style may make aliens and droids fit in far better than they did in TCW line. Humans may not mesh as well still. :/