I think you've got an interesting perspective since you've got daughters, you're wanting to share fandom with them, and collecting... I respect that.
I think Hasbro's stance on the whole male figs/female figs sales is really just a numbers game, with a buttload of factors that go into it that nobody but themselves are privy to, and it spans all these years I'm sure. Is it true? I don't know. I assume since they stated it, there's some numbers that back it up. I mean, women aren't the dominant force in action figure buying, but they're a growing segment I think. Is Hasbro, as a company, trying to adjust to the trend?
I'd say Rebels is just hard to gauge this topic by because Rebels is so new and obviously grossly unrepresented, to where nobody's easy to get (my personal experience) aside from Zeb. No clue why they didn't do Sabine with a removable helmet and Ezra with one. Maybe they want to sell two figures? Maybe they hate women? Maybe they couldn't cost the extra gear in for some reason? Maybe it's Ezra's smaller size allowed the helmet accessory? Again, no clue.
BTW I agree on Ahsoka ultimately... I think they dropped the ball there. She was (is) popular, she got a few figures, but none were ever easily available for one reason or another it seemed. I still want a young Ahsoka done realistically.
Since I have no details on how much they post-edited a comment, and how much the comment may have been paraphrased, I'm unwilling to say Hasbro is a villain in this situation, or just misunderstood, or (a worst case scenario) misrepresented. There's no context to go by to make the assumption, but it sucks if they really just backpedaled to save face. To me it's neither here nor there really without the context, the full quote, etc.
That said, the last figure I saw pegwarming that was a woman? Torryn Farr and Luminara Undulli both come to mind immediately, 6" Leia as well... I remember quite a few over the years. So yeah, it happens and it's a tad disingenuous to insinuate female figures just fly off the pegs, haha.
Then again I've seen an army of Ree Yees at TRU, and 6" Han Solo figures, Greedos, and OWK, lots of 4" Hoth Luke, 6" Speederbike sets... So I think the reality is anything can pegwarm. The question is do female figures pegwarm faster? How does Hasbro gauge this stuff? I don't know really, beyond sales data they've cited (but won't show) that claims this... Which all may be a lie.
As I have said before, I am sure any sales info is something Hasbro has and we don't, so it is what it is. Ultimately you either believe it or you don't... Not much argument to be made from either side on that though. I don't think their data applies across the board that ALL female figures sell poorly. I think some do. Then again so do a lot of male figures. I'm sure there's data available to them on that as well. And aliens, and so on. And what Hasbro says, you either believe or not... Not much argument against either POV I guess, since it's simply a matter of what you believe is reality or not.
Going back to the point about getting the entire crew out quickly, and regarding Hera and Sabine, specifically, I think Hasbro would've been wise to get the entire crew of The Ghost out at the same time, like Jeff said maybe in all 2-packs or something, then sprinkle singles in down the road... No reason not to I can see, if you want the cartoon to have support all around. They really needed to have EVERYONE from the show's main cast out there immediately. Even the villains can be sprinkled in later and kids will generally not notice, or maybe they'd even be more excited to finally get the bad guy when he finally comes out.
I didn't mind everyone having a stormtrooper as a pack-in though. I think that'd be neat, actually, since it'd help kids amass squads for their Rebels to destroy. I liked that concept. I wish they'd carried it over with every main hero having a stormtrooper, actually. It'd help spread costs around over the stormie's mold tooling too.