I'd much rather have an online exclusive, or shared exclusive, than TRU. TRU is fine if you have a store in town but the closest to me are 35+ minutes in any one direction and their online handling of things is usually a crap shoot.
I'm also disappointed that Hasbro couldn't find a partner anywhere to do a 12" figure for the 50th Anniversary. After all, it's the 12" figure's anniversary, not the ARAH 4" figures. When the 25th Anniversary of ARAH came out I don't remember anyone thinking the 12" line got the shaft because there weren't any offerings but this time around the 4" collectors seemed to expect something and they got it.
Having said that, I pretty much want it all even though there are a lot of repeats of characters we already have. The thing that always sucks is that you have to suffer repacks you have to get figures you don't. Or vehicles, I guess, since I want the Wolf. I'm also not thrilled that the classic colored VAMP Mk II & Flint will be part of the SDCC set even though there's some rumors now that it will be available after the show like last year's MP Transformers were.
I am mostly happy with the character choices though. No Duke, only 1 Snake Eyes, no Cobra Commander or Storm Shadow or Roadblock. I'm very happy to see Lady Jaye vs Baroness also. Plus it looks like the figure versions are solid choices for those that already existed. The Night Marksmen set with Low-Light vs the Night Viper is an excellent set w/ a great theme.
The KRE-O line is kind of nice but the only thing I've bought from that are some of the bagged figures. I'm glad they're doing more Adventure Team characters in the next 2 waves also.