Yeah, what Rob said... I think they were looking to immediately start creating some kind of re-use base from their toolings ala the 4".
Though a friend did say to me via text during the show, "Wow, already dipping into the 'paint it black and call it something cool' gimmick" and I had to laugh a bit. It did take them quite a while to catch onto that hook in the 4" line, haha. That kinda stuff pays for new stuff though, as the lines go, so oh well.