Yeah, that Tantive IV rocked harder than that hairdo there...
Well, I got a playset in the mail today. A modular 1:18 "bombed building" you set up yurself in the order you want. It's a knock off, came with 150 accessories, 8 figures (with removable helmets and super articulation), and you just slap it together.
Grand total: $15.
It's a cheap knock-off toy of BBI's Elite Frce or 21st Cent. Toys XD figures, but it's really quite nice. Hasbro really could do something similar, but better, and even in "sections" that they could price each section at $20 or less even. Make each section interlocking (stackable, or interlock from either side), and you'd have an incredible ENDLESS modular Death Star.
Alas, this seems a bit too cmplex. You can't tell me that, if it isn't overly complex in design, that they couldn't get that out for $20. One figure pack-in, and even that I'd make either a straight repack like the CT Stormie, 4-pack Stormie, or something similar, or a cheap kitbash like a POTJ Officer with DST head.
Do different rooms over time, people will go nuts.
I still say the same methd could be used to make a to-scale Millenium Falcon that you build over time. They release 2 pieces once... Sell through thse then 2 more... Then the cockpit's released and it snaps to the rest of it.
Voila, super Falcon. To-Scale. Adult collectors go ape**** with glee and hang it from their celing as the "ultimate" piece.