Actor-writer Josh Gad (Angry Birds) is set to star and co-write, Josh Schwartz is attached to co-write and showrun and Seth Gordon is expected to direct Toy Wars, a limited drama series in development at Amazon, which follows the real-life battle between American toy giants Hasbro, the company behind GI Joe, Transformer and My Little Pony toys, and Barbie maker Mattel in the 1980s and 1990s.Gad, Schwartz and Ryan Dixon will co-write the project based on the non-fiction book by G. Wayne Miller Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them. Schwartz will serve as showrunner, with Gordon attached to direct the pilot, subject to availability.
Maybe Josh Gad will sing his popular hit song, "Do You Want to Build Star Wars 3.75" Super Articulated Figures" at Hasbro?
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