Author Topic: ReAction Lines  (Read 15591 times)

Offline Rob

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Re: ReAction Lines
« Reply #420 on: May 5, 2016, 10:24 AM »
Yeah, I get the small company thing, I get maximizing profits... but I don't think you don't max profits by only making 500 of a given figure and then letting the secondary market jack the prices up.  I suppose that's designed to whip compulsive collectors into a frenzy, and it works.

Also, I know Funko's smaller than Hasbro (who isn't?) but I don't know how long the small company argument is going to fly with them.  I don't have anything to back this up, but based on the number of different characters they produce and how often I see them, I'm willing to bet they sell a TON of those Pop Vinyl figures too.  They have a lot of licenses and produce a lot of product, again I'm not basing this on anything, but I feel like they have graduated, or will soon be graduating to mid-sized toy company status.

Offline Jesse James

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Re: ReAction Lines
« Reply #421 on: May 5, 2016, 11:08 AM »
I agree McMetal, they shouldn't be charging for product that isn't available.  That's meh.

Regarding them as a company, they're selling basic stuff for relatively cheap (these days).  And they're selling limited exclusives for more $ which kinda makes sense...  I think they're not Jakks, or Playmates size, which I'd label mid-size, so to me they're still a smaller company.  But they're bigger than Hiya or Ori Toys, I believe.  They also are selling figures for half what those companies are selling theirs though too, and cranked out a LOT of all new sculpts with fairly minimal re-use of anything outside of the exclusives.  Then again Ori and Hiya are imports which adds to their costs, comparatively speaking.

In my mind they're just doing what they can to compete in the "toys for adults" world, which relies on rarity/collectability and the balance of that with a price their base can live with.  Same issues Hasbro has, just they are focused more on kids and keeping prices lower.

The ReAction stuff is rooted in collecting it all I think, and the more popular ones seemed to be where they dug in with exclusives, like Alien or Predator or Jaws...  I guess to me this just makes sense for them, if they're keeping this line fairly limited overall.  It's like they're trying to make these mythical toy lines of old, like vintage Star Wars, and include the Amanaman and Vlix element by having some "rare" stuff.  It's an element of "vintage collecting" I feel they're aiming for, while maximizing tooling and still trying not to piss too many folks off by making it deco variations rather than something totally new (for the most part anyway).  But even something like that Alien playset, they'd only do in resin unless they hit a high order number to justify cost of tooling, which I don't believe they did hot that mark iirc.
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Offline JediJman

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Re: ReAction Lines
« Reply #422 on: May 5, 2016, 11:46 AM »
That is crummy if you're not used to it.  I collect Transformers Masterpiece figures, most of which come from smaller third party outfits.  It's actually the standard in that world for them to throw out a date, then miss it by several months due to factory delays, shipping problems, design changes, etc.  If they say April, you can almost certainly plan for August. 

With some sites you have to pay up front, others you don't pay until it ships.  I get the complaints with pre-paying, but it's a minor issue for me as I'm spending it either way.  May as well lock it in now and now worry that I won't have it when the product is finally available.  I've actually gotten to the point where I have so much stuff back ordered or pre ordered that I'm getting a regular stream of new stuff coming in to offset stuff that won't be available for weeks or months down the road.
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Offline Jeff

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Re: ReAction Lines
« Reply #423 on: May 16, 2016, 11:16 AM »
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