But, but, but....I thought Star Wars was for kids??? After all, what child can't get to Midnight madness (oh wait, not available then) and then hang out all night (or get up after four hours of sleep) and head to Target before rushing off to Walmart.
Never mind that need for a vehicle, license, etc. that sort of precludes kids.
Never mind the need for sleep that kids actually have and a certain doubtful participation by parents in the whole shenanigan.
Never mind that most kids can't drop $30 at Walmart, $15 at Target and $10 or the $25-35 at TRU for toys in addition to any of the main figures (Now with action features [/announcer voice]) that they may already want.