Yeah, their booth/area was pretty well run, and nicely set up. Plenty of items in the 4", 12", Unleashed, etc. range were on display, plus all the M & M, Galactic Heroes, and roleplaying items too. I could've gone for a few more surprises beyond the 500th Vader and Evolutions sets, but that's OK. Nice to see the Early Bird figures out too.
Good call on the massive Attacktix area. Definitely got some folks hooked on those, I'm sure, especially with all the freebies they were tossing around of them. The ROTS figure poster was very nice as well, and it seemed they came armed with PLENTY of them this time, as they usually run out of figure posters at other (previous) cons. So kudos for still having plenty come late Sunday afternoon.
The minis are from WOTC, which is a subsidiary of Hasbro, so it's falls under the same family, basically. Since I collect that line, I was amazed at the new Universe series they had on display there (with all the "huge" minis). Great setup, plus a nice promo mini with card.
Plus, there were usually several Hasbro guys on hand all throughout the con to chat with, and run some feedback by, so that's a nice plus. Not to mention the guy they had on the other side showing a rundown on the actual production process of the figures. Good stuff!