I know when I was young, GIJ won out over Star Wars in 1982 (with me anyway) because GIJ was just a better toy... He was poseable, though at the time that term really didn't pop into my mind... Like my girl's kids, he "moved" I guess was what I was thinking.
What I remember buying vintage SW figures for was to give their cool coat or pistol to the GIJ I liked the best, haha.
The boys now want AT-RT drivers and a Clone Evolutions set after watching me putz on the computer without me knowing.
I can't find those FOR MYSELF.