I'm convinced that all Hasbro learned from this year's exclusives and last year's OTC success was that people will buy rehashed garbage if it is positioned as hard to get or on pretty packaging. I see rehash hell ahead for us.
Well, I was excited to get a Lava Vader because it was one of a limited number or bad rehashes but exclusive. I was excited to get a Target Clone pooper because it seemed limited. Holo Yoda appeared locally so I got it too.
But this is just plain stupid. I'll grant you the lava reflection versions of these figures make more sense than the lava Vader actually did, but this is just silly. Why? There's a limit to what I'll spend and I've been fringing on the Hasbro stuff for a while now. Too much (100+ figures in less than 2 years?) in too little time with too little quality.
Who wants an exlusive lava reflection figure from a poor sculpt that has an action feature with it?? Honestly, Hasbro should sit back and look at themselves "...the kids want action features...
" they say. Great, what kid is going to pay for (let alone be able to obtain) what is certain to be a $12 exclusive with a fancy-shmancy (read "piece of crap") protective case? How many parents are going to listen to 7-year old Johnny when he clamors to get daddy to pay for the $25 (plus shipping!) ebay-exclusive lava reflection Anakin?
This is dumb. Just dumb.
The movie is over. Any marketing strenth you had during the April-June time frame has been supplanted by first Batman and now the Fantastic Four. We regret to inform you that the vast majority of those buying your products from this point forward are adult collectors. Uncle George has indicated no more movies, so any strength you may have perceived in sales is now solely reliant upon collectors. There will be no Christmas increase in sales due to the Children, they'll all be watching and talking about Harry Potter. Oh sure, releasing the DVD might generate a few sales, but really, anyone that wants the DVD will have already found #9 Grievous, probably on clearance for $2.
As a collector, I readily admit that we're a bunch of whiny bitches. Your suggestion in the back rooms to that extent is accurate. But pull your head out of your ass, you're hurting yourself and ignoring what will be the market for your product for the next 13 years. Are you really certain you want to alienate us? We don't buy a few figures, we buy all of them. You rely upon that and mockingly count on it thinking you can throw any piece of crap you want out there. Got news for ya: the number of pure completeists is dwindling every day. Why? You keep insulting even the dumbest people and eventually they notice. Actually I suppose that's not true because we insult you guys all the time and you just never hear any of it