Believe me, had you been at the Q&A at C3 you'd have seen the smugness by and large. They love the ass kissing and can't handle criticism.
Hasbro (or back in the beginning of POTF2, Kenner) has always been like this to a certain extent with the SW line. If it wasn't smugness it was disdain and spite from the SW team/reps toward the people buying the figures/vehicles/dolls/whatever. Sometimes this was thinly veiled, but other times it was much more blatant.
I've made several jokes about the Hasbro Random Response Generator, and it's based on the fact that between 1996 and 1999, Hasbro had the exact same responses to every single question that was asked of them, with very little variance. No matter how respectfully delivered, no matter what medium of asking it (email, in person, letters), Hasbro always threw the same responses out as a way of "answering" the question.
One of my most memorable Hasbro "incidents" was when a young lady was appointed by Hasbro to, more or less, be the SW brand's representative online and at conventions. The major SW collecting forum at that point was the RASSC newsgroup on Usenet, so she began posting/reading there as part of her job description. This lasted a little over a few weeks, because once she realized it wasn't going to be the Land of Happy Fluffy Bunnies with Strawberry Scented Farts and that it was actually a community of people who wanted real answers, she turned tail and left.
(It should be noted, however, that some less scrupulous people began to attack the Hasbro rep's physical attributes and personal life, which I found distasteful and irrelevant. So, while her unwillingness to accept criticism of Hasbro was one part of it, the personal attacks were, sadly, another part.)
Every Hasbro online rep since then has been of a similar mold. Noncommital or vague answers to questions are the norm, and have been for as far back as I can remember. Certain sites toe the company line a little too well (you know what site I refer to) in a "you scratch my back, I'll scratch yours" type of arrangement. As long as nothing bad is ever said about the Big H, everything is just fine. But the moment you ask a real question that doesn't involve Boba Fett guns or "You guys rule!", Hasbro and its reps become evasive, silent, or at worst downright hostile and rude (see JediMAC's conversation with them last SDCC).
Hasbro is, more or less, unwilling to recognize, correct, or learn from their mistakes. In the ten years of doing modern SW toys, their case assortment flaws have been repeatedly pointed out to them, and they continue to use the same type of system, and it always results in a glut. The only line that did not use their typical system was the Power of the Jedi line, and with the exception of that Ellors Madak wave, the pegwarmer problem practically dried up. More than that, Hasbro is not even willing to admit they make mistakes. They are always looking to place the blame on retail or collectors or someone else; Hasbro is NEVER WRONG.
Too many pegwarmers? Retail's fault for overordering. Poor case pack ratios have nothing to do with it.
Having problems finding a figure? Retail's fault for not ordering enough. Poor case pack ratios have nothing to do with it.
No Vehicles? Retail won't support them (but buy the new MF for the third time, okay guys?).
12 Inch line cancelled? Lack of retail and collector interest. Poor character selection and a rapid decrease in quality has nothing to do with it.
And, trust me, by Toy Fair 2006, Force Battlers, Attacktix, the Target Micro Collection, and Jedi Force will be long gone and Hasbro will blame the retailers, instead of admitting that they made poor choices and made total crap that nobody wanted. People will be complaining about their inability to find the various Clone repaints that Hasbro got around to about three months too late, but it's retail's fault for not ordering enough (when their pegs were already crammed full with Neimoidian Warriors that Hasbro is *still* shipping in upcoming cases), or it's our fault for "not hunting enough." The rumored 2 inch Unleashed line will fall flat on its face, and if the line makes it past the summer of 2006 at all (I'm referring to all SW stuff, outside of the Sideshow dolls), I'll be very surprised.