Wow, this is an idiotic idea. Good job Big H.
Why is Hasbro combining our beloved Star Wars brand with red-neck entertainment?
WalMart Dude: Yeah, I guess. The bike replicas sell pretty good in our southern state stores.
Insinuating something Pete?
Only that certain things seem to sell better in certain areas of the country than others. If you look at WalMart for example, up here in NJ, they are sitting on MOUNTAINS of that American Chopper crap.
Down where my step-daughter lives in SC, they can't keep it in stock.
So yeah, I was kinda being mean in my generalization, but I was really trying to make light of the fact that it boggles my mind what market research is Hasbro looking at that's telling them that "choppers" is a big seller across the boards in this country?
Here's my biggest problem:
Making Choppers, Titanium Forged Figures, Force Battlers, Transformers and Unleashed Battle Packs - all require the creation of BRAND NEW tooling and money pumped into the manufacturing process, packaging design, marketing, etc... just so they can have something "different"
Regardless of whether or not Hasbro admits it, the economics is simple. Instead of taking the money you spend on tooling up stupid f**king choppers, make the necessary molds for a Sith Infiltrator, AT-TE, Turbo Tank, modify the Ewok Village, the Cloud Car, new Snowspeeder sculpt, etc.. ANYTHING to add to the PLAY VALUE of your already existing 3.75" toy line!!! The biggest problem I see with the figures today is that the lack of vehicles, pre-posed action stances and spring-powered action features RESTRICT the play-pattern that can exist with the toy line. Give a kid a nice sturdy, poseable Luke Skywalker a small vehicle that is star wars-like that his mom or dad can pick up for $10 - $15, allow him and his parents to find a bunch of "bad guys" and you've got a winner of a toy line.
Just this morning I saw a mom and two boys in the pathetic excuse for the Star Wars aisle at the Manahawkin, NJ WalMart. Here was their Star Wars purchase options: Silly String Blasters or 1 Unleashed Aayla Secura.
That's it. No figures, no vehicles, no lightsabers, not even the Mustafar playset - NOTHING. I could tell the mom wasn't too thrilled with the idea of a silly string blaster either. Parents look at a toy like that and say to themselves "I don't want to clean up that f**king mess" and they leave it on the shelves. To see WalMart getting in like 10 cases of these things is a JOKE.
Whatever high Hasbro may be riding right now due to Q2 earnings is going to come CRASHING down on them for three reasons:
1) Star Wars is still hot, yet there is no new product on the shelves
2) Transformers Cybertron has just debuted but I don't think the show is starting until September on Cartoon Network - that leaves only one month of the quarter for kids to have seen the show and want to buy product
3) The 3.75" GI Joe line languishes on the shelves and will soon be all returned for merchandiser credit and the Sigma Six line will debut this fall and become the SHORTEST LIVED Joe line in history.
By the end of the fiscal year, Hasbro is going to be so far down in profits the stock isn't going to be worth **** and thankfully this year, they can't make Star Wars the whipping boy excuse.