I'm not sure if I'll be picking these up or not, but I might get one. The figures aren't anything overly exciting to me, since most of us already have them, but the price is quite good for someone who doesn't. I have kind of liked the way these DVD packs have been packaged, and I might pick up at least one just for that. I saw all three of the OT packs, and picked up the ESB one, and also saw the Clone Wars packs but didn't end up buying any of those. The packaging on these looks kind of neat though, so we'll see. They seemed to sell pretty well around here too, especially the OT DVD packs. I did see a few of the CW packs get clearanced, hidden away on one of Wal-Marts "back" toy aisles. Overall though, $9.96 for three figures isn't too bad of a deal, and the way they are displayed towards the front of the store with the DVD (when it is released), it is probably a good "impulse buy" for casual buyers/non-collectors.