I kind of think this is an odd choice for a toyset/exclusive.
Well, if it is done well (e.g. new sculpts of Obi-Wan and Bail and not the #27 and #15 figures, respectively, that I'm expecting) and packaged nicely, I think it's a pretty good choice. Sadly, neither Obi-Wan or Bail are selling all that well right now, so making it an exclusive instead of an open market item cuts down the pegwarming potential by at least 80 percent.
If you want to see odd, take a gander at the majority of those Pegwarmer Buyback Boxes, err...I mean, "Battle Packs." If there is a better example of odd figure choices, I'd like to see it.